Finding the right style of content for you

It can be difficult knowing what video works for you and your target audience, having a great advert can mean different things for different people. A big thing to think about is what medium is it mainly going to be viewed on, Instagram and tiktok will usually pertain to a fast paced video with visuals that try to really engage with your audience, they may not be trying to say much but its all about that retention time, Here's an example I shot for herbal supplement brand Ayuum.

https://vimeo.com/679267617

However, if you are looking to publish on Youtube or your website, a different approach can be an effective use of your medium. Discussing your brand values in a documentary format can connect with your audience in a more organic manner and help build the trust in your business or product that is invaluable. Client video testimonials are another great way of building that relationship. Whatever the case, we can work together to find out what it is that your company needs!